Public Relations

The Ability to Communicate

When you need people talking about you, YOU need to be talking to US. Building and managing relationships throughout the South is something we've been doing well for years.

We strongly believe that earned media is just as important as paid media. Plus, it takes a lot more work than just sending out a well-typed news release to earn your place in today's saturated media world. Building and managing relationships throughout the South is something we've been doing well for years.

From kits and conferences to passes and releases, we work with the press to get media working for you. If promoting your brand through event marketing, social media or publicity it's the best way to get your message out, we want to make it happen.

Public relationships involves the cultivation of favorable relations for organizations and products with its key audience through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media. But today the role of public relations is much broader and includes:

  • building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
  • closely monitoring numerous media channels for public comment about a company and its products
  • managing crises that threaten company or product image
  • building goodwill among an organization’s target market through community, philanthropic and special programs and events

Strategic Planning

  • Marketing Research
  • Strategic Planning
  • Creative Services
  • Public Relations
  • Promotions

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